Telling and sharing stories has been at the heart of the internet since day one. And it’s especially alive on today’s dominant platform: messaging. Even though messaging apps are bigger than social networks, most businesses still rely on news feeds for attention — but this is becoming increasingly difficult. Newsfeeds are overloaded with content and algorithms are required to prioritize friends and family over businesses. As a result, only 2% of your audience will see your updates in their newsfeed, with an even smaller percentage engaging. However, on messaging apps, the conversation is one-on-one. Chat has very high attention rates and new forms of storytelling open up a lot of possibilities.
Say hello to I AM POP
POP is a new way of storytelling in chat.
A direct and powerful messaging channel to personally notify your audience one-on-one. POP’s chat editor makes it super simple to write engaging stories. To make it even easier you can browse and use our customizable templates.
The power of telling a story on chat
You can’t get any closer to your audience than when you message them. Messaging is one-on-one, interactive — and with 90% open rates for messages, it just works. No other channel comes even close to these rates of attention. Messaging is also a very versatile channel: you can develop narratives for sharing news, inform about products and services, run quizzes or just have direct contact with your fans. All using text, images, buttons, cards and oh yeah, emojis! Once users are drawn into your story, there is no other content competing for attention. Don’t you think receiving this pitch on chat is nicer?
“For the last two years we have been powering the world’s leading artists & record labels with incredible success, often becoming their NR1 driver of traffic to content!”
— Tim Heineke (CEO of POP)
Enter POP’s easy to use chat editor.
POP’s “write-first” platform makes it super simple to tell stories in chat. If you can use a text editor, you can use our chat editor which is as simple as writing an email or composing a tweet.
Flows & Templates
Our chat editor is simple, yet very flexible. Almost all kinds of interactive stories can be created by composing a “flow”. And to make it even easier, POP’s in-house team creates flow-templates for your specific business. Some flows can be used to automate answers to inbound questions and others are more used for an on-going outbound messaging strategy. In any case, our team has got you covered via our constant growing library of flow-templates. Giving you the time to focus on what matters most: engaging copy and great content. Using a template is as easy as open, edit, send.
You can launch on POP for free with up to 100 fans on Messenger. If you find no success, we’ll refund you.