360º Video is Now

Grand Central Station, NYC [BeAdventurous.co]
360º Timelapse NYC [BeAdventurous.co]

Yep, 360º video… Doesn’t seem like anything new, and you’d be right, it’s not.

I remember all those rubbish ‘experiences’ at Science museums when I was younger, trying to give you the 360/ 3D experience. And then we have VR headsets, but this is something else.

What has truly made 360º videos pop has been two things.

Facebook and YouTube have invested in the format. Almost overnight these two companies have ensured their platforms are relatively easy to upload 360º videos to.

But where they really shine is on mobile devices.

For a while, we’ve seen the growing trend that people are interacting with Facebook and YouTube via mobile. This is the right place to roll out new features to keep them hooked.

360º on mobile takes full advantage of the devices sensors to allow you to move around the video with out clunky mouse movements. If you tilt the device, the video tilts.

…where they really shine is on mobile

Suddenly 360º recording devices are affordable. Yeah, I know they are in reach of us mere mortals.

The Ricoh Theta S is around $350. This makes it cheap enough to become one of the gadgets in your toolkit.

Added bonus is it is a realistic size. No bigger than your mobile device and easier to use.

Four buttons…that’s it. On/Off, Wifi, Photo/Video and Shoot. No instructions needed.

You are able to upload your 360º videos straight into Facebook and YouTube without any complicated editing methods. The metadata is recorded straight into the video file, so the platforms recognise it is 360º, and you’re done.

Without the adoption by FB and YT, and the availability of affordable technology, 360º video would be the mainstay of highly skilled production companies and sure to die a death in tacky ‘educational’ science demos.



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