
Before You Make That Next Big Decision, Try This!
Is your business, organization, non profit, etc., looking for better ways to improve their decision making processes? If so, I would highly recommend implementing a SWOT analysis, as a regular part of that process.
What Is A Swot Analysis? It’s a study undertaken by an business, organization, non profit etc., to identify its internal strengths and weaknesses, as well as its external opportunities and threats.
The primary objective of a SWOT analysis is to help develop a better awareness of all the determining factors involved in the decision making process. This method was created in the 1960s by Edmund P. Learned, C. Roland Christensen, Kenneth Andrews and William D. Book in their book “Business Policy, Text and Cases” (R.D. Irwin, 1969)

Who Should Be Involved In the SWOT Analysis?
A SWOT analysis is only effective if it takes into consideration every department within the organization. With that said, no one should be left out. Every department should be represented, so they can bring area’s to light that were not previously on the organization's radar.
How to Perform a SWOT Analysis
- Begin by compiling a list of internal strengths & weaknesses.
- Continue with compiling a list of external opportunities and threats.
- Get each member of the organization to work on his or her own, then share and compile the results written, with the rest of the team.
- Once complete, compile a master list analysis, taking into consideration all the departments and teams feedback.
- Identify & discuss relevant points in each category.
- Determine the best course of action, by placing what should be the highest priority, all the way down to the least.
Now What!?
Once you have identified and prioritized your SWOT analysis, begin implementing the key points discussed. After all, the value of this analysis, is measured by its ability, to maximize what’s going right and minimize what’s going, not so right.
Hope this helps.
Much love,
RH
iamrichardhanson.com
