Facebook Ad Scheduling Guide and Best Practices | Facebook Ads Guide

Why use Facebook Ad Scheduling Feature?

At the core, Facebook Ad Scheduling is to make parts of a day also known as Dayparting, to run your ads only on certain days and at certain hours that you find most useful for your business.

Best Practices for Facebook Ad Scheduling

With the easy setup that Facebook provides, it may seem fairly simple to understand when and how to schedule your ads but there are a few best practises that you should follow to make sure that its not only Facebook that makes money. These best practices will help you understand your audience’s schedule better and guide you in making your campaigns. Okay, here we go!

1. Schedule based on Page and Audience Insights

Facebook ads can’t possibly be expected to perform well if they don’t align with your audiences’ daily routines. Audience insights will help you understand when your audience is most likely to be on the social platform. How do you find that? Here we go:

2. Boaden Your Schedule

Limiting your schedule might be cost-effective and increase your reach, CTR and lower your CPC, but, you should be wary of creating a too restrictive ad schedule. Open up your schedule to multiple potential times when your audience might be online, rather than just scheduling during the one or two peak times during the week.
For example, say your audience is mainly online Monday through Friday from 10:00 a.m. to 1:00 p.m., but they also have a small spike Tuesday through Thursday from 8:00 p.m. to 10:00 p.m. Schedule your ad to run during both of those time slots so your ad has more reach.
Broadening your schedule can also help keep ad costs down if your audience is mainly online during peak hours. Schedule your ads to run during some off-hours as well and you’ll likely reduce per-ad costs and increase the reach of your ad.

Rohan Jain

Mercle Consultancy

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