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An Incredibly Simple Process Creators Can Use To Regularly Produce Winning Ideas

Coming up with inspiring ideas can be hard. Don’t let it stop you from creating great work.

Sam Williams
2 min readNov 11, 2021

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Idea generation.

The cornerstone of the creator life. The lifeblood of the operation. Coming up with ideas can either be a dream or a nightmare for you. Some days it’s like an endless waterfall. Some days it’s like a dripping faucet.

An inspiring idea is the basis of a great piece of work.

But how can you reliably come up with an endless amount of ideas?

Here is an incredibly simple process creators can use to regularly come up with winning ideas.

How to become an idea machine

James Altucher says we all have an idea muscle.

This muscle, like our normal muscles, can be trained and strengthened to become unstoppable. Similarly, if you don’t train it, it can atrophy. What happens if you don’t use your legs for two weeks? It becomes incredibly hard to walk. What happens if you don’t use your idea muscle? It becomes incredibly hard to come up with ideas.

But there’s a simple solution for this.

10 ideas a day keeps…

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Sam Williams

The Happy Stoic Creator • I talk about no-bullshit happiness and Stoicism for new creators so they can produce their best work without giving up.