Should sentiments be taken into consideration while putting an Ad?

Yes

Advertisements can hurt anyone’s feeling if the advertisement is against anyone’s sentiments.

This happened with Gap’s new Gap kid advertisement which is posted on twitter.

This GapKids ad ignited claims of passive racism from some viewers, who objected to what they characterized as a black girl being used as an armrest by a white girl.

Gap, meanwhile, seems to have admitted some culpability by issuing an apology to the media which reads: “As a brand with a proud 46-year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended.”

The brand adds: “This GapKids campaign highlights true stories of talented girls who are celebrating creative self-expression and sharing their messages of empowerment. We are replacing the image with a different shot from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique.”

http://www.adweek.com/adfreak/gap-has-apologized-gapkids-ad-did-it-really-need-170633

#paintads #advertisements #niche

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