The 7 Deadly Sins of Network Marketing (Watch Out For Number 7)
When I first started Network Marketing, I had absolutely no idea what I was doing. Looking back now, it kinda amazes me that I managed to stick it out despite the loads of failure that I experienced while trying to build a business.
If you’re struggling in your business right now, I know exactly how you feel. Chances are, you’re probably committing one or more of these “Network Marketing sins”.
I don’t mean to hit you with a religious undertone but trust me when I tell you that committing any one of these sins will seriously put you behind the eight-ball.
So without further ado, let’s dive right in.
1. Speaking 90% of the time
When I joined my first Network Marketing company backed in 2011, I remember how excited I was at the possibility of working from home, being my own boss, and creating residual income.
I think that those 3 factors alone should get anyone excited. I remember one of the first things my upline told me was to not talk about the business when I joined.
You wanna know what I did? Pretty much the complete opposite of what he told me.
Even though I only saw the presentation all of one time, I figured that I could just “wing it” and start talking to people. I figured that everyone would see what a great opportunity this was.
I couldn’t have been more wrong….
Once I started talking to people, I began to realize that (1) I was doing most of the talking and (2) I wasn’t too confident in what I was talking about. Talk about a bad combination.
Needless to say, I didn’t exactly become a top earner but it did teach me a very important lesson about building a Network Marketing business. Less is more
Here’s what I recommend doing…
No matter what business you’re a part of, you should have third-party systems that you can plug into that will do most of the “selling and telling” for you.
Here’s an example of a third-party system that I use to build my business.
Your job as a distributor is to connect and qualify people to see if it’s even worth it to show them the plan. In order to this, your prospect should be doing the majority of the talking, not the other way around.
If it seems like they would be a fit for what you have to offer, then get them plugged in asap. Otherwise, move on to the next person.
2. Feature Dumping
If you’ve been “feature dumping” on your prospects, then I can be almost 100% certain that you’ve been struggling to bring people into your business.
Not to worry, I was guilty of this at one point.
If you’ve ever committed the sin of listing every feature your product/service has to your prospect, then you’ve been feature dumping.
Now I know that every Network Marketer believes that they have the best product that’s ever been made since sliced bread, and I’m not here to argue with you about that.
But if you want to make any REAL money in this industry, then you’re really gonna have to cut that out. For good.
You have to realize that at the end of the day, no prospect is going to be as passionate about your product as you are.
When it comes to selling products and services of any kind, always think of the benefits that the customer will receive from using the product.
Will it help them save money? Will it help them make more money? Does it solve a problem that they currently have? Does it solve a problem they didn’t even know they had?
Take a look at the products and services that you’re offering and ask yourself what benefit could the customer receive from utilizing what you have.
3. Not Targeting The Right People
You can’t say the wrong thing to the right person anymore than you can say the right thing to the wrong person.
What I mean by that is when you’re going out there and building your business, you need to realize that not everyone is going to be a good fit for what you have to offer.
You wouldn’t bother selling hamburger meat to a vegetarian, would you?
In marketing, the concept is exactly the same. This is why it’s so important to qualify the people that you’re working with beforehand before you even consider showing them what you have to offer.
Better to have 10 targeted prospects than 100 untargeted prospects. Quality over quantity will take you far in this industry.
4. Choosing To Work By Yourself (Instead Of Finding A Mentor)
I’m going to take a wild guess and assume that you’re a pretty smart person. After all, you’ve managed to make it this far in my blog post and I commend you for that.
However, there’s being smart and then there’s working smart. I can guarantee you that there’s people that are not as smart as you are that make much more money than you do?
Why is that?
Well, in most cases, successful people found a member to align themselves with. This cut their learning curve dramatically and allowed them to achieve success much faster than their peers.
If you look back a couple of hundred years in history, you’ll see that people would undergo Apprenticeships to learn a specific trade from an expert. They would study under them until they reached the point where they were just as proficient as their master, if not more so.
Getting back to the present day, we find ourselves in a very interesting position. We have access to more information at our fingertips than we ever had at any point in our history.
However, information and apprenticeships are not the same thing. While it is true there is a lot of knowledge out there for the taking, most of the time these sources tend to conflict and offer a variety of different methodologies and philosophies that can confuse even the sharpest person.
Working with a mentor allows you to focus on what really matters and ignore the things that will only waste your time. If you’re just getting started in this industry, it would be very much to your advantage to work with someone that knows what they’re doing and are willing to impart their knowledge to you.
Don’t go it alone, if it can be helped. You’ll save yourself months of frustration if you look for someone to guide you.
5. Poor Time Management
You’re getting ready to work and then all of a sudden you find yourself on Facebook. You tell yourself that you’re only gonna be on there for about 5–10 minutes at the most.
Half an hour goes by and you’re still scrolling through your news feed. Your phone buzzes and you got a text message from one of your friends. You and your friend start texting back and forth and before you know it another hour has gone by.
You decide to check your email and then you remember you gotta walk the dog. You get back home from walking the dog and now the day is almost over.
You look back on your day and you realize you accomplished absolutely nothing in your business. I guess there’s always tomorrow, right?
How you manage your time is one of the major deciding factors to how successful you’ll become in your business. If you’re constantly squandering your time, then you can forget about achieving any type of success.
When it’s time to work, get rid of ALL distractions and get to work. Whatever you need to do to build you business, go out there and do it. No one is gonna do it for you and if you succeed or fail, you have no one to point the finger at but yourself.
6. You Don’t Have a Proven Marketing System
I’ve been in quite a few Network Marketing companies over the years and one thing I’ve noticed is that each company has its own marketing system that they use to convert leads into paying customers and/or distributors.
It would be nice to assume that all marketing systems are created equal, however, nothing could be further from the truth.
If possible, test your marketing system out beforehand before deciding to scale up and pump traffic through. If the preliminary tests aren’t promising, then funneling more traffic won’t do the trick.
7. Giving Up!
I listed this as the last sin, but in my opinion, it’s probably the deadliest one of them all.
The direct sales industry has a failure rate that exceeds 90%. Only a fraction of people that get involved in the industry actually succeed and are able to live the life of their dreams.
The million-dollar question is what separates these top earners from everyone else?
The answer is perseverance.
Whether you’re a top earner or not, EVERYONE goes through struggle. There are people out there that would love nothing more than to tear you down and stomp on your dreams.
People are gonna join your team and then they’re gonna quit. You’re gonna go weeks, if not months without getting a single sign-up. You’re gonna have times when you just have NO IDEA what to do.
You’re gonna have moments of doubts. You’re going to ask yourself if it’s even worth it to keep going.
And it will be at that very moment when you’re in your lowest place ever, that your breakthrough comes rushing out of nowhere and all the failure that you experienced up until that point will seem like a distant memory.
If life is getting you down, then now is more important than ever to dig deep and keep going. You’re a lot stronger than you think. All you need to do is believe and keep moving forward. That is the way to success.
Originally published at www.jacoblaguerre.com.