Ziad IsmailWhen Ambitious Planning Leads to Worse OutcomesOne of the paradoxes of strategy & planning is that the more you try to do, the less you get done.Jun 14, 2023Jun 14, 2023
Ziad IsmailinConvoy TechProduct Experimentation Should not be Modeled after AcademiaMost product teams have adopted experimentation using principles from academia. This is the wrong model to match against.May 2, 2018May 2, 2018
Ziad IsmailDoes A/B Testing Lead to Dark Patterns?Many people have called out Booking.com for a user experience that induces stress to rush decisions. This blog post digs further:Dec 9, 2017Dec 9, 2017
Ziad IsmailinHackerNoon.comWhy Startups Fail after Product-Market FitWhen a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the…Jan 22, 20165Jan 22, 20165
Ziad IsmailHow Amazon Outflanked NetflixThere is always some gap in your product for some customer relative to some competitor. This leads to the inevitable conversation “A…Jan 8, 20163Jan 8, 20163