Ian ScottBefore you immigrate make sure you can integrate.I’m not just talking about the efforts that you, an immigrant, will be willing to put forth, but also the willingness of your target…Feb 1, 2017Feb 1, 2017
Ian ScottWhen fighting for equality makes you less equalIn Sweden far more women fail their motorcycle driving test than men (around 40% for women vs. 30% for men), whereas more women pass the…Jan 26, 2017Jan 26, 2017
Ian ScottI do like a bikeContrary to its usual image, motorbiking for me was a happy accident.Jan 25, 2017Jan 25, 2017
Ian ScottWhy are so many ad campaigns so useless?Because agencies try to look at everyone through a mirror. Even when someone gives them a clear pane of glass to observe the world through…Jan 19, 2017Jan 19, 2017
Ian ScottThe ad industry has been found outAdvertising agencies are pretty useless at what they’re paid to do. Which, specifically, is coming up with ad campaigns that get people to…Jan 10, 20171Jan 10, 20171