Absolutely spot-on insight.
Tristan Naramore

Just because we live in the future it doesn’t mean everyone has upgraded their approach. It just means the trends are hot vs pending :)

Even within my own organization I get mixed results from different stakeholder teams. In the same day I had one stakeholder tell me how excited they were about our “scientific approach” to design at the Studio and another tell a team member “sales drives UX decisions” — same company, same day, different product.

It’s going to remain a struggle for a while longer but if we all work together on a smart articulation of how UX operates, we can change a part of the the world :)

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