My experience with this is a little different. I’ve seen it driven by a desire to get results without forcing anyone else to spend time designing. It’s more like “that’s why we hired a designer, so the rest of us wouldn’t have to spend time on this. My schedule is already full.”
It’s a mistake to think that a generalist isn’t professionally competent — because they are. Modern polymaths are very efficient learners who excel at rapidly contextualizing what they uptake. As leaders we learn enough to wield specialists like swords instead of bumbling through status meetings. Often that requires a competent understanding of the…
I think what’s happening is more of a reversal out of the UX = visual design bias. Don Norman coined the term user experience because he was trying to describe something holistic — something beyond “human interface and usability”. Ironically the UI/UX era defined UX as exactly what Don wanted to escape (which in no way reduces the contribution of…
This is fundamentally flawed on so many levels.
I love this response.
I’ve been around the field for longer than many, but not as long as our founding generation. There will always be that moment when I post something full of bold statements that I wonder if my experience generalizes as well as I think it does.
I try not to disparage anyone. This type of designer is a typical first design hire for a business that hasn’t established a design culture yet, or a startup where funding is reliant on a user-friendly prototype but limited at the pre-angel phase.