Ian BezansonSimplify, simplify, simplifyIn the summer of 2019 (15 months ago at the time of writing this post), I saw a problem with how we were tackling projects and began…Sep 16, 2020Sep 16, 2020
Ian BezansonThe Key to Marketing is PsychologyModern day marketing and advertising has become overrun with companies fighting to get consumer attention. Some tactics are simple and…May 18, 2019May 18, 2019
Ian BezansonHow to write an RFPAmongst some really difficult decisions in mid-2017, my team sat down to talk about what was working, and more importantly what was not…Oct 6, 2018Oct 6, 2018
Ian BezansonContext is the path to successOne thing that I’ve learned over the past year is that there are no shortcuts to effective marketing. Looking back, most projects that we…Oct 6, 20181Oct 6, 20181
Ian BezansonWhat to do when your business becomes a burden?Until recently, I haven’t spoken very openly about the past 18 months. This period has been, without a doubt, the most tumultuous of my…Oct 6, 2018Oct 6, 2018
Ian BezansonThe Cobbler’s ShoesIt’s been about a week since we launched the new bits.co website. I’m really pleased with the feedback we’ve received so far. Moreso, I’m…Nov 29, 2016Nov 29, 2016
