MailChimp cancels ‘Week in Ethereum News’ email list for violating new cryptocurrency policy
Email service provider MailChimp has begun sending out emails to users who violate their new policy which bans many types of cryptocurrency-related content. Evan Van Ness, who runs the Week in Ethereum News newsletter and website, tweeted yesterday that MailChimp had told him they would be closing his account.
Van Ness posted the email he received from MailChimp to his blog, www.evanvanness.com. While recognizing the “tremendous potential” of blockchain technology, MailChimp now has very strict rules around cryptocurrencies:
Subject: An Update to MailChimp’s Acceptable Use Policy Impacting Your Account
MailChimp has updated our Acceptable Use Policy to state that we do not allow businesses involved in any aspect of the sale, transaction, exchange, storage, marketing, or production of cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering, to use MailChimp to facilitate or support any of those activities.
We recognize that blockchain technology is in its infancy and has tremendous potential. Nonetheless, the promotion and exchange of cryptocurrencies is too frequently associated with scams, fraud, phishing, and potentially misleading business practices at this time. We made this decision to update our Acceptable Use Policy in order to protect the millions of businesses that use MailChimp for their marketing. This policy change will take effect for your account in 30 days, on April 30.
MailChimp has flagged your account for actions which violate the updated Acceptable Use Policy. We have to ask that you find a new vendor for your marketing needs. You will have until April 30 to close out your account and retrieve any data before the account is terminated.
We regularly review our policies as well as industry trends, and we will update our customers if anything changes. We appreciate your understanding in this matter.
Van Ness had this to say about the email:
Would it have been too much for them to have used a clear subject? Given the vague subject line (below), I’m lucky I read the email at all. It was much more likely that I found out when they just locked me out and deleted all my data.
Also note that there is no appeals process.
My conclusion: MailChimp does not care about its clients.