10 Common Traps That Threaten Your Success
Blue Ocean Strategy
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Wild this came out over 10 years ago! I remember studying it in school and reread about 4 years ago. Interesting to see these traps detailed and proves a ton of clarity for some issues I had not considered.

The note on blue oceans being “and-and” is especially illuminating. I never thought that lower cost is a requirement.

I would love to see a comparison of Blue Ocean and Clay Christensen’s work in Innovators Dilemma in a future post!

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