Wild this came out over 10 years ago! I remember studying it in school and reread about 4 years ago. Interesting to see these traps detailed and proves a ton of clarity for some issues I had not considered.
The note on blue oceans being “and-and” is especially illuminating. I never thought that lower cost is a requirement.
I would love to see a comparison of Blue Ocean and Clay Christensen’s work in Innovators Dilemma in a future post!