Ian HermaninaxialxAdTech Today: A.I. versus the Human ComponentWith the rise in computing power and the emergence of automation in industries including healthcare, retail, finance, automotive and…Jul 5, 2017Jul 5, 2017
Ian HermaninaxialxDecoding Consumer Micro-MomentsThe search for knowledge or information during a consumer’s decision buying process mirrors branch and node pathways not dissimilar to…Jun 27, 2017Jun 27, 2017
Ian HermaninaxialxPersonalizationReaching an individual consumer and delivering relevant, high quality creative content tailored from huge swaths of data requires…Jun 20, 2017Jun 20, 2017
Ian HermaninaxialxRetargeting, Pixels and Cookie SyncingRe-targeting is a major cornerstone of programmatic strategy. Although re-targeting is nothing new and has existed as a 1.0 version of…Jun 13, 2017Jun 13, 2017
Ian HermaninaxialxProgrammatic Advertising ExplainedTechnology within digital advertising and marketing is currently undergoing a broad and significant disruption thanks to a data-driven…Jun 4, 20171Jun 4, 20171