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Ian James Werner
Ian James Werner

Ian James Werner

https://www.facebook.com/ian.werner14

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93 Followers
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Ian James Werner
Ian James Werner in Festival Peak
Dec 31, 2015 · 4 min read

Is Music A Commodity Or A Marketing Means To Profit An Artist’s Career?

Technology changed how we make music. It changed how we deliver music and it changed the consumption of music. Digital delivery has given the opportunity to open more audiences to all kinds of different…

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Latest

Ian James Werner
Ian James Werner in Festival Peak
Dec 9, 2015 · 4 min read

Awareness Is An Artist’s Secret Weapon

How can you use the tools given to you to create long lasting relationships?

In this era of technology it is easier than ever for us to track how many views, likes, follows, and shares…

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Ian James Werner
Ian James Werner in Festival Peak
Dec 9, 2015 · 3 min read

Will “Generalist” Competitors Crumble The Music Industry’s House Of Cards?

A response to “What is Music Streaming About If It Is Not About Music?” by Alaister Moughan

Generalist

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Ian James Werner
Ian James Werner
Nov 6, 2015 · 4 min read

McNally Smith College of Music Presents the REGIONAL PREMIERE of GREEN DAY’S AMERICAN IDIOT!

Ian James Werner
Ian James Werner in Festival Peak
Oct 31, 2015 · 4 min read

The million dollar question…

The million dollar question… How can I be creative in my marketing to generate new fans, and maintain existing fans all while making a revenue from the “new” music industry (one not driven by record sales.) Utilizing social media, email subscriptions and having a creative…