A Book is The Best Deal on Earth

Anthony Iannarino
Aug 9, 2017 · 3 min read

What you can get out of a book is the best return on investment out there. I’m not saying that because I’m an author. Hear me out through the entire post and you’ll understand my point.

Almost a year ago I published The Only Sales Guide You’ll Ever Need. This past week my new book, The Lost Art of Closing, came out. I’m bringing this to your attention for two reasons; for one, it would be great if you would buy it. It will help you. The second reason is that I got a note from a reader that made me think. It said

“Your book is $24. I was hoping that as a pre-order it would be $9.99.”

I have no idea why he thought that because my book was on pre-order it would be discounted, but it made me think about the value of books. When you buy a book, you make an investment. If you buy my book for $24 and don’t generate millions of dollars in sales, you’re doing something wrong. This book is worth millions of dollars in the right hands, but it’s not worth the paper it’s printed on if you’re not willing to take action on what’s inside of it.

If you are willing and committed to taking action, what you’ll find is a guide that walks you through The 10 Commitments That Drive Sales. They are:

  1. The Commitment for Time
  2. The Commitment to Explore
  3. The Commitment to Change
  4. The Commitment to Collaborate
  5. The Commitment to Build Consensus
  6. The Commitment to Invest
  7. The Commitment to Review
  8. The Commitment to Resolve Concerns
  9. The Commitment to Decide
  10. The Commitment to Execute

Think about that. For $24 you get a guide that, if acted upon, will help you close millions.

This made me think about other books that are incredible deals for anyone who wants to become a better sales person.

Take Mike Weinberg’s Sales Management Simplified. If you’re a sales manager, for $28 and six hours of reading time you can have his knowledge, packed densely into 210 pages, on how to avoid the mistakes that sales managers continually make. For $28 you can recognize the mistakes you are making and fix them. How do you put a price on that?

In Jeb Blount’s blockbuster, Fanatical Prospecting, you can find all of the answers to your prospecting challenges. Go and look at the reviews. You’ll find people describing how his book immediately solved their prospecting challenges. All for $27.

Tom Peters’ The Brand You 50 talked about how you’re a brand before anyone else was thinking in those terms. It is an entire book of prompts that make you think, hard, about what you really want to be. For $16 you can jolt yourself, prompt yourself, into being focused on what it is that you really want out of life.

These books are full of ideas that will take you years to execute. The point I want to make is this: a book is a cheap investment. For around $25 and six hours of your time you can change any results you want in your life. The book by itself is the greatest deal on earth. You are buying 20,000 hours and 30 years of experience from one individual, encapsulated into a small object you can read and make adjustments to your mindset, you skill set, and your tool kits, and generate greater results.

Go pick up The Lost Art of Closing and any of the other books I listed. They’re all worth your time, and there isn’t a better deal on the planet.

Anthony Iannarino

Written by

Strategist. Tactician. Practitioner. Speaker. Author at http://www.thesalesblog.com | http://www.theonlysalesguide.com | http://www.thelostartofclosing.com |

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