MANpatterns: A New Startup

This week, I was really inspired by Jeff Goins’ blog post about starting his own coffee business over last weekend.

When I say “really inspired,” I really mean I envied Jeff. I wanted to do that.

But do you know what’s better than wanting? Doing.

Last night, I met with the LAB — a group of creatives that I’m a part of. We often spend our time talking about projects we’re working on or dreaming about future projects (including a podcast that may be available soon).

One of the members of LAB mentioned that he and a coworker were talking about patterns, and he made the point that there are no good patterned materials for men. He used throw pillows as an example. If a guy wants a throw pillow for his Man Cave, then he’s got to settle for something with a solid color (with a few exceptions). But that doesn’t add much flare to that space. There are plenty of throw pillows with feminine patterns on them, but nothing for men.

“So I had an idea,” Mark said. “Man patterns.”

There was a brief moment of silence in the group followed by laughter and intrigue.

We spent the next 5 minutes talking about the possibilities of man patterns. Then I stopped conversation.

“That’s it,” I said. “I’m buying the domain.”

In 30 minutes, we had a domain and a fresh WordPress install.

“What do we want the site title to be?” I asked “‘Man Patterns’ as two words, or ‘ManPatterns’ as one word?”

“How about ‘man’ in all caps and ‘patterns’ lowercase?” Mark suggested.


And so it was created.

After that, I started a Google Doc full of product, campaign, and pattern ideas. (This is really where the heart of the idea is, so I’m not going to share these just yet.)

That was last night.

Today, Mark started finding sites that would print the products with MANpatterns on them, while I built a landing page at (with email sign-up) and secured the social media accounts (Twitter, Facebook, Instagram).

Right now, we’re still less than 24 hours from the idea, but we’re already making strides. We still need a logo, branding, and some sort of marketplace.

Maybe we’ll take care of that in the next 24 hours.

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