Ian Shaw

I am a Branding Expert & a Crisis Management connoisseur, with an affinity for reading & movies .

Most recommended

Content Marketing

Why is it so important?

Ian Shaw3 min read

E&E (Emotions & Experiences)

According to a study from Nielsen, 90% of consumers trust peer recommendations, while only 33% trust ads.

Ian Shaw2 min read

Branding In The New Marketplace

With the attention span of the consumer being less than short and the bombardment of other “me to” products and services, brands have to…

Ian Shaw3 min read

Brands & Social Meida

As social media becomes the number one way people are communicating, brands and their marketing teams must understand and adopt the…

Ian Shaw3 min read