Ian ShawMarket leadership?Market share and leadership in a category can be tricky. It’s what most brands want but truly think about what that means.Apr 5Apr 5
Ian ShawFear of failureThe best way forward is to do. We tend to hesitate doing things we want due to the fear of failing so we grasp onto what’s safe. But being…Apr 4Apr 4
Ian ShawEmotional brandingConsumers buy based on the emotional reaction that have to a brand. We like to think consumers buy based on logic, but they typically…Apr 3Apr 3
Ian ShawThings to remember pt. 7Time is of the essence, but be patient. Don’t rush, but don’t be passive.Apr 2Apr 2
Ian ShawReal ValueThe marketplace is inundated with me-too products and services. They offer the same value but at a different price or the same price but…Apr 1Apr 1
Ian ShawMarketing for foundersWhen marketing, most startups want to reach everyone — reach the masses. But in attempting to do that, you tend not to reach anyone.Mar 29Mar 29
Ian ShawThe process seems flawedThe process of building a sustainable company takes time. Its not an overnight endeavor.Mar 28Mar 28
Ian ShawThe failure rate in VC must endThe ongoing theme in VC is how many companies fail. They like to say one or two homeruns will carry your fund. But why?Mar 271Mar 271
Ian ShawThings to remember pt. 6Remember the vision is the goal, and the strategy is how you make the vision come to life.Mar 26Mar 26
Ian ShawVCs evaluating companiesVCs evaluate companies differently depending on the stage of their investment.Mar 25Mar 25