Ivan BlancoBrands, the new religions.Everyone has a friend or a family member who is a Crossfitter, a Spinner, or a Yogi. They are all the time talking about the benefits of…Nov 16, 2019Nov 16, 2019
Ivan BlancoJobs To Be Done. What I have learnedA couple of months ago, an incredible Product Manager and a better friend talked with me about Jobs To Be Done (JTDB). I’ve never heard…Nov 13, 2019Nov 13, 2019
Ivan BlancoSuddenly all companies are Agile, but what they truly are is Watergile.I’ve been working in several companies in the last 7 years and I'm fascinated of how all of them claim to be Agile, or at least they claim…Jul 24, 2019Jul 24, 2019
Ivan BlancoHooked, get your users addicted to your product.Last week I have just finished the book “Hooked” by Nir Eyal and his theory about how to create habit-forming products impacted me a lot…Oct 24, 2018Oct 24, 2018
Ivan BlancoGiving a f*** about too many thingsI have just finished the book The subtle art of not giving a f*** by Mark Manson. Mark wrote an amazing book, which teaches us why sadness…Feb 22, 2018Feb 22, 2018