Whenever, wherever TV in Canada
IBM Cloud Video’s Clearleap platform supports CBC’s new digital video-streaming service
Whether they want to view the latest episode of their favorite TV show or binge watch multiple seasons, life just got easier for fans of CBC programming.
The Canadian Broadcasting Corporation (CBC) recently launched an updated video platform available for desktop & mobile at CBC.ca/watch as well as apps for iOS and Android, which provides Canadians with cross-platform access to a variety of CBC programming, including CBC-TV and digital originals, documentaries and Kids’ CBC.
Canadians can watch popular TV programs such as Heartland, Dragons’ Den and Murdoch Mysteries — as well as myriad other shows — to their heart’s content and count on receiving a consistent, optimized user experience.
It’s all part of the Canadian public broadcaster’s strategy to deliver content to citizens how, where and when they want it. The strategy requires a bold vision, close teamwork and innovative solutions and in the case of their video platform, CBC embraced the challenge and engaged IBM to help.
Deployed using IBM Cloud Video’s Clearleap platform, the new service supports an initial library of more than 600 CBC titles and can rapidly scale to accommodate huge volumes of additional digital content. The service also features geofencing capabilities; enhanced accessibility, including closed captioning and described video; complete search and discover functionality; and management of an enhanced user experience.
“We knew we needed a video platform to support our strategy of building an audience in an aggressively competitive environment. We partnered with IBM Cloud Video because they know what it means for a broadcaster to be digital,” said Lauris Apse, Director of Digital Products at CBC. “IBM’s flexible video technology, its depth of experience in digital workflow, and its understanding of our existing infrastructure made them the perfect fit to give our audience a great experience.”
The new service helps the public broadcaster move closer to achieving its future vision as outlined in its “Strategy 2020: A Space for Us All” plan, which guides the organization in transforming how it engages with Canadians so that its programming is more digital, local and ambitious.
With Canada’s 150 year anniversary just around the corner in 2017, the video-streaming service certainly marks a timely milestone in that transformation.
