No late bloomer in online retail

1–800-FLOWERS.COM Inc. consolidates many order fulfillment systems into one efficient order management platform with IBM Cloud

Since taking its business online in 1994, 1–800-FLOWERS.COM, Inc. has become one of the world’s premier internet retailers. By acquiring leading brands in gourmet foods, confections, and gifts, the company expanded its product portfolio well beyond flowers and plants.

However, each new addition to the 1–800-FLOWERS.COM brand family meant bringing another organization’s order management tools and systems into the fold.

“Our challenge is to step away from tools that are custom-built for particular brands and build something that our entire enterprise can easily leverage as we continue to grow,” says Leslie Leifer, Vice President of E-Commerce and Product Development for 1–800-FLOWERS.COM, Inc.

“The goal is to bring everything together and provide a unified, best-of-breed experience for customers across all of our brands and products,” she adds.

1–800-FLOWERS.COM, Inc. wanted to integrate fulfillment processes on one high-performance order management platform. And to help ensure scalability for future growth, the company needed to team with an IT solution provider offering powerful cloud technology.

“We needed a provider that we trust not only from a technology perspective but also from a partnership perspective,” says Leifer.

Based on a long, successful business relationship, 1–800-FLOWERS.COM, Inc. chose IBM as its cloud provider. To unify the retailer’s order management systems, IBM will migrate the company’s 10 major brands to an IBM Commerce on Cloud solution running on IBM Cloud infrastructure.

“It’s a pretty immense process,” says Leifer. “But our goal is to migrate brand by brand and bring everything onto this single IBM Cloud platform that will support the needs of all our brands.”

When the migration is complete, 1–800-FLOWERS.COM looks forward to streamlined order fulfillment processes that it anticipates will boost efficiency, drive down costs and support a seamless customer service experience.

Leifer concludes: “At 1–800-FLOWERS.COM, we don’t do things last. We prefer to do things first, and IBM Cloud will create a wealth of opportunity for us.”