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Stop wasting time and money on ideas that the market doesn’t want

You’ve heard it before — the Lean startup method, the importance of a Minimum Viable Product (MVP), “failing fast”, etc. — the startup world has hammered into us the importance of releasing a product into the market quickly to test it. But this point is so critical that I think it’s worth repeating.

Having started a company myself and through working with other entrepreneurs, time and time again I see people make this mistake. We have an idea, we get excited and personally invested, and the next thing you know you’re hundreds of hours deep before you’ve tested the market need. …


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Recently, I had the opportunity to go back to my former home at Disney to present at one of their Jedi Engineering Training Academy (JETA) sessions. It was a blast to be back at the Disney campus, to catch up with my old colleagues, and to share the vision for the Linc platform.

Linc is part of the new wave of SaaS solutions — it is a studio platform as a service designed to create seamless workflows and solve some of the content creators’ biggest problems. Currently, in the industry, the storytellers are struggling with no production pipeline, but plenty of ideas. The producers have limited infrastructure to meet the demand. And there are skilled freelancers around the globe who are unable to effectively work remotely. …


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More and more business is being done remotely and moving to the cloud, and studio productions and animation are no exception. Bobby Beck, animator and entrepreneur, is at the forefront of this trend as a co-founder of Artella, The Virtual Studio Platform.

Artella is a complete virtual animation studio that brings together writers, visual designers, producers, animators, technical directors, game developers, and editors to collaborate on games, short films, animation, and VR projects.

On July 19th, Bobby Beck took us behind the scenes of Artella at the Filmologic meetup in San Francisco. …


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Infographic detailing the ASWF initiative.

Each year, tens of thousands of computer graphics professionals attend ACM SIGGRAPH’s annual conference, the largest computer graphics conference in the world. This year, SIGGRAPH was held over five days in August in Vancouver, Canada.

SIGGRAPH always gives me an opportunity to learn and see about all the incredible new things happening in our community. It is an amazing conference, and if you have an opportunity to go, I highly recommend making time to attend. You will walk away inspired and awed by what is happening throughout our industry.

This year, one of the biggest announcements was the creation of a new foundation, the Academy Software Foundation (ASWF), that will be leading an open source software initiative. …


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Data storage is a big hairy word for most people. There are miles of content and very few platforms that help tie it all together seamlessly, especially in film, animation and virtual reality production.

When I’m working on films like The Wolf Of Wall Street and Star Wars, I deal with hundreds and hundreds of artists spread across the world. And I’m constantly faced with one question:

How to store, process, and track production data across multiple geographies?

It’s can become a nightmare!

In haste, content creators gloss over the technical foundation necessary for the project at hand. Over time, they come to realize these manual ad hoc processes are resulting in costly mistakes, preventing them from scaling into a successful studio. Embracing new collaborative technologies is a great step forward, however, it’s prudent to look beyond some of the basic initial offerings out there that may not be catered to our data intensive industry. …


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Since its start in 2015, VFX Technology Meetup has hosted monthly events, inviting top speakers from a wide spectrum of both powerhouse studios to innovative startups. Lucasfilm, Disney, Arcturus, Baobab, and Lytro — to name a few. In the ever-evolving world of media technology, the meetup group has become very successful, growing close to a 1000 members.

The Foundation of VFX Tech’s Success

One of the factors driving this meetup’s success is the joint participation efforts of these studios and startups. Since creation, our main goal was to bring experiences of major established studios together with innovative emerging startups. And in short — industry veterans and driven entrepreneurs gain the chance to connect and collaborate. …


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Virtual reality has found a place in the tech industry as a whole, but when it comes to 3D animation — and the foundation of storytelling — it sometimes misses the mark. Just as with any plot, if the story feels self-indulging or the animation simply eye-candy, the viewer might be entertained for the short duration, but that’s where it stops. To have viewers strapping on headsets for a repeat watch, there needs to be that emotional bond with characters, and the story has to be memorable.

Creating award-winning 3D animated VR worlds built and translated from a traditional storytelling narrative, Baobab Studios knows the major challenges first-hand. So, to better understand and appreciate the work that goes into this enormous challenge, VFX Tech invited Larry Cutler, the CTO and Co-Founder of Baobab Studios, to speak about the technical difficulties and subtle cues created for their VR animation experiences. …


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On November 16th, VFX Tech Meetup invited three women with various media technology backgrounds to speak of their own unique stories and experiences, followed by an open Q&A audience discussion. Passionate and dedicated to the industry, each speaker was motivational as they shared personal triumphs on how they each climbed their way to the top, and what companies are doing to keep them there.

Panel Guests

These three women have a combined 45+ years of experience in visual effects and film production:


How do you stay engaged and involved in media technology community? Events like the AWS Media and Entertainment Cloud Symposium are a great way to meet people in the field, stay up to date, and learn something new!

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Earlier this month I was honored to be asked to take part in the event held in Los Angeles at the one-of-a-kind Loews Hotel in Hollywood. Hundreds of media technologists joined for a day focused on the exploration of trends in cloud computing that are reshaping the media & entertainment industries. …


Our Story Begins

A little over a year ago I left Industrial Light & Magic to pursue building a technology startup — Linc. The journey so far has been both exciting and scary, and I’m not sure I would have been half as perseverant if I did not have the priceless support of friends and colleagues in the Bay Area.

Why Linc?

Films and television are an indispensable part of our lives. They have shaped our childhood memories, and they continue to influence how we think and live. With the recent explosion of content in film, animation, VR and so forth, many people assume the production processes have undergone the same level of advancement, because of the blockbuster content they see on Netflix or in movie theaters; yet, ask an insider and they’ll tell you the core process of content production is very much broken. …

About

Igor Boshoer

🚀Founder & Investor in Media & Entertainment 🎬ex @lucasfilm: @ilmvfx, @method_studios 🌆Community @filmologic

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