UI/UX Design — Grow your business idea

Task

• To re-brand or refine the visual identity of the brand.
• Re-design key pages of the UI/UX of the current Bloomsbury Beginnings website (better communicate value of the course thus encouraging sign-ups to the programme).
• Creation of a new members area for users with key start-up resources e.g Lean canvas. This is to extended their Bloomsbury Beginnings activity from face-to-face events to a scalable online resource where they build a longer term relationship with the brand.

Tools Used: Sketch, Illustrator, Photoshop, InVision, Principle, Keynote

Target Devices: iOS devices

Timeline: < 3Weeks

The Client

Brief

• Build an engaging and impactful brand campaign that promotes tourism on the country/area and target audience selected.
• Create a strong visual brand identity and a responsive website creating engaging, impactful and well designed experience for the users and optimised to meet business goals.
• Establish a consistent visual identity that carries through different marketing and promotional materials.
• Create a logo for the campaign that captures the direction, mood, tone of target audience.

Tools Used: Sketch, Photoshop, Illustrator, Principle, InVision

Target Device: Desktop and Mobile (iOS)

Individual Project: I did everything in this project from the research, to designs and testing.

Timeline: March 11th to March…

Task

• Create a responsive website on desktop and mobile to optimise SEO, branding and user journey on current website.
• Review and evolve the brand identity and tone of voice within user experience.
• Primary goal is to maximise sales conversion (at least 1 in 10) within the e-commerce site.

Tools Used: Sketch, Illustrator, Photoshop, Adobe XD, Keynote

Target Devices: Desktop and Mobile (iOS)

Timeline: Feb 18th to March 8th ( < 3 weeks)

The Client: