7 Free Content Creation Tools to 10X your Brand’s Visibility
You swore to be serious about creating content for your business’s social media pages this year. But till today, your Instagram page is still loaded with low-quality images of your products and videos made in a hurry, just to have something to post.
And you wonder why people are not attracted to your page? Well, there is your answer — Low-quality content!
According to statistics, it is estimated that the average adult spends about 95 minutes on social media every day.- Insider Intelligence.
This means that using social media for advertisement would definitely increase the visibility and sales of your business. However, without quality content, you can’t attract that audience.
Now, I can hear you making some excuses in your head already, “Oh, I don’t know how to create content. I can’t afford to pay for a designer to make graphic designs for me. I don’t have video-making skills to make video content, etc”. Well, you needn’t have those qualifications before you create quality content that would bring massive visibility to your brand on social media.
So, in this article, we discuss 7 free content creation tools to help you create stellar content for your business’ social media pages. And for each tool, we gave a description, a step-by-step process to use them, pricing and the review of other users.
Ready? Let’s dive right in.
7 Free Content Creation Tools for Social Media
1. Canva
Canva is one of the best and easy-to-use content creation tools of all time! And you can use it to create stunning graphics for your business in less than 5 minutes.
The tool has myriads of already-made templates, for making business flyers, quote designs, product price lists, brochures, photo collages, social media posts, social media banners, etc.
How to Use
To use the Canva tool, you need to sign up if you are a new user. Then use the search bar on the homepage to search for design templates and layouts for your design.
For example, if you want to create a design for your Instagram page, simply search for “Instagram post”. And various design templates would pop up for you to edit to suit your needs.
You can also add stock photos, and change the colours, font styles, etc. of the design. However, if you don’t want to use the templates on the app, you can design from scratch by using the blank page on the tool.
So, after making your design(s), you can download them by pressing the “share” button at the top right corner of the page. And you would see options to either download or share on social media.
Pricing
Canva has a free plan. And it contains outstanding features that you can use to create great content for social media and other platforms. The free plan gives you access to about 250,000 free templates, over 100 design layouts, etc.
For the paid plans, the Pro plan costs $12.99 per month, for up to 5 users. While the Canva for Teams plan has varying prices, depending on the number of users. For a 5-user team, it costs $14.99, and for 10 users, it costs $87.49. Then for 20 users, it costs $232.49; for 50 users, it costs $642.49 and for 100 users; it costs $1,242.49.
User Review:
2. VistaCreate
Formerly known as Crello, the company merged with VistaPrint in January 2022. Thus, their name changed from Crello to VistaCreate. With VistaCreate, you can create unique designs for your business’ social media pages and other platforms.
The tool gives you access to design templates, free stock photos, vectors, etc. And with the crisp templates on the tool, you can create social media posts, flyers, brochures, invoices, business cards, etc. It is an alternative to Canva!
How to Use
To use VistaCreate, first sign up if you are a new user. Afterwards, pick a design format that suits what you want to create on the homepage, or use the search bar to find a template. Then you can start editing and adjusting the template to your preference and needs.
Afterwards, use the “download” button to get the design in any format you want. This could be in PNG, PDF, etc.
Pricing
The VistaCreate tool has two plans. They have the free plan, which gives you access to 100,000+ design templates, 1 million+ photos and vectors, etc. Then they have the Pro plan, which costs $5 per month, with more exciting features.
User Review
3. Piktochart
If you regularly create infographics, graphs, charts, etc. for your business, then Piktochart is a must-have tool. With this tool, you can easily condense large information into stunning infographics and charts to educate people about complex topics in your business line.
For example, if you have a skincare brand, you can use infographics to distil and communicate some vital skin care tips and procedures to enlighten your target audience.
How to use
To use Piktochart for content creation, you must sign up for the tool as a new user. Afterwards, click on the content type you want to create, which could be an infographic, poster, presentation, etc. Then various templates would pop up for you to edit.
You can also decide to create the design from scratch by using a blank page to create your own custom design.
Now, if you decide to use an already-made template, you just need to click on it to add icons, illustrations, photos, etc. To edit the text on the design, simply double-click the part you want to work on, and edit from there.
After working on the infographic, save and use the “share” symbol at the top of the tool. This would then give you access to copy the link to the design.
Check these amazing hacks you can use on Piktochart, that would make your work easy when using the tool.
Pricing
The pricing for Piktochart is in three tiers. They have a plan for individuals and businesses, for Education and for Nonprofits.
For Individuals and businesses, they have a free plan which is free forever. Then there is the Pro plan which costs $14, and the Enterprise plan which is custom-made.
For the Education tier, there is also a free plan and a Pro plan, which costs $39.99. And for the Nonprofit tier, they have a free plan too, and the Pro plan costs $60.
User Review:
4. Lumen5
Lumen5 is a video software that you can use to make engaging and exciting video content for your business. It is an easy-to-use tool anyone can use without having expert video-making skills or experience.
The tool also has a built-in media which contains a bulk of stock photos, soundtracks, etc. So, all you need to make great video content is already available for use on the tool.
How to use
Using the Lumen5 tool is summarized in five easy steps:
Step 1: Signup as a new user, or log in as an old user.
Step 2: Write your script and choose a template you like on the tool
Step 3: Paste the URL link of the docs where your script is, or preferably, copy and paste the script on the tool. Afterwards, you can decide to shuffle the colours, swap the design, and increase or decrease the video speed. You can also add your logo, call to action, etc.
Step 4: Click “Convert to Video” to get the video ready
Step 5: Afterwards, click “Publish” and Voila, and your video content will download!
Pricing
The pricing for Lumen5 is in five categories.
The Community plan is free forever, while the Basic plan costs $19. They also have the Starter plan, which costs $59, the Professional plan costs $149 and the Enterprise plan is custom-made.
User Review
5. Animaker
Animaker is another great video content tool. However, it has its speciality in animation videos and stories. And it is known for making various video types, such as Whiteboard, 2D, Handcraft, 2.5D, Typography, etc.
Animaker has built-in sounds which you can choose from, or preferably, you can upload your soundtrack. The tool also has millions of characters, photos, etc. to use in making your videos, all for free! In addition, it contains drag-and-drop functionality, to help you create amazing animation videos in little time.
How to Use
To use the Animaker tool, you need to first sign up as a new user or login if you are an old user. Afterwards, you can add others to work with you on the tool.
Then you can choose from four types of work, namely: Business work, Personal work, Freelance work, and Education work. And from there you can choose the kinds of videos you want to make.
To create your videos, use the search bar to search out templates. This could be sales video templates, marketing video templates, social media templates, etc. Then customize the elements in the chosen template to suit your message and style. You can also add your music or voiceover, or even decide to use the soundtrack on the tool.
After working on the video and editing it to suit your need, click the “Publish” button at the top right corner of the tool. And it would give you options to either download the video or publish it to social media, amongst other options.
Pricing
Animaker pricing is divided into four tiers. They have the free plan, which gives you access to five animation video downloads, with the Animaker watermark. However, the paid plans give you access to videos without the watermark.
For the paid plans, they have the basic plan, which costs $10. The Starter plan costs $19, the Pro plan costs $49, and the Enterprise plan is custom-made.
User Review
6. GIPHY Capture
GIF stands for Graphical Interchange Format. They are soundless videos, and images used to communicate a message, as well as convey emotions. And GIPHY Capture is one of the best GIF-making tools out there.
With GIPHY Capture, you can create relatable GIFs that would turn your boring content right side up, making them more engaging. You can also capture video, demos, etc. on your screen with ease using GIPHY Capture. Below is an example of a GIF.
How to use
Go to the GIPHY Capture website and create an account as a new user. Afterwards, log in and you would see options to upload an image or sticker to create the gif.
You can then add a caption, change the font style, and choose the animation you want. As you do this, you would see the changes made on the left-hand side of the page, so you can tweak as you desire.
When satisfied with what you have, click “continue to upload”. And it would take you to the page where you would click “Upload to GIPHY”. After this, you can then share the GIF to your social media pages, or copy the GIF link.
Pricing:
Free forever
User Review
7. Imgflip
Imgflip is another fascinating content creation tool that you can use for creating memes. Similar to GIFs, memes are images, videos, etc. which convey messages humorously. And they can make your social media posts more engaging. Below is an example of a meme.
How to use
To use the Imgflip tool, simply visit the website and sign up. Afterwards, click “create”, and you would be given options to either create a meme, gif, chart, etc.
Click “create a meme”, and a template would appear on the screen for you to use. However, you can also upload a new template if you have an image you want to use. Then input the text in the top and bottom text boxes on the tool. You can also add more text boxes, by clicking the “add text” option on the tool.
Once you are done, click “Generate meme”. And from there, you can save the meme or copy the link to the meme for download.
Pricing
Imgflip has two payment plans. There is the free plan, which gives you access to over 1 million meme templates for free!
Then there is the Pro plan, which costs $9.95 per month and gives you access to more features such as disabling ads on the app, removing watermarks, etc. amongst other benefits.
User Review
Creating Content to increase your Brand’s Visibility
Content is key in marketing any kind of product in today’s world. Thus, for your brand to stand shoulder-to-shoulder with the giants in your industry, you need to create stellar content that would appeal to the audience you are looking to attract.
And trust me, the tools discussed in this article would get you there. So, get to work and change the visibility game for your business.
