IC GroupHOW TO LOWER COSTS AND LIFT REVENUE IN LOYALTY PROGRAMSIf you’re running a loyalty program, you probably have two main financial objectives: lower program costs and drive more revenue.Oct 15, 2018Oct 15, 2018
IC GroupThe Past, Present, and Future of Customer Experience with Blake MorganIf you have questions about customer experience, tech, and all things business, Blake Morgan is the person to ask. So we did.Aug 17, 2018Aug 17, 2018
IC GroupHOW CUSTOMER EXPERIENCE CAN SHAPE LOYALTYHave you ever thought about how customer experience intersects with customer loyalty? What… it’s just me!?Aug 1, 2018Aug 1, 2018
IC GroupHOW BRANDS CAN BUILD A PASSIONATE CONSUMER BASE LIKE SPORTS FANSHey folks, welcome to ‘The Loyalty Point’ with Kelly and Anthony. What we thought we would do today is, in the spirit of the World Cup and…Aug 1, 2018Aug 1, 2018
IC GroupWHY YOU SHOULD BE LEVERAGING SWEEPSTAKES TO BOOST CUSTOMER LOYALTYLoyalty programs have never been perfect, and they may never be… but we think they could certainly be better.Jun 8, 2018Jun 8, 2018
IC GroupTHE LOST OPPORTUNITIES IN REBATESRebates can offer instant benefits; with increases in short-term sales, inventory control, and product trial. They are so good at producing…Apr 18, 2018Apr 18, 2018
IC GroupTHE 7 EASIEST WAYS TO BUILD CUSTOMER LOYALTYCustomer loyalty is an essential part of your company’s prosperity, as with the Pareto Principle, 80% of future revenue will come from 20%…Apr 18, 2018Apr 18, 2018
IC GroupHOW NOT TO ENGAGE LOYALTY MEMBERSIf you’ve been keeping up with my posts, you might remember a little something I wrote about the Red River Co-Op program last year. Long…Apr 18, 2018Apr 18, 2018
IC GroupWHAT MAKES THE BEST DIGITAL LOYALTY PROGRAMS?We know you’ve been looking for ideas!Apr 16, 2018Apr 16, 2018
IC GroupWE’RE GETTING MILLENNIALS WRONGA few weeks back, I saw this article on Chipotle having a hard time winning back millennial moms to their rewards program, and I’ve been…Apr 13, 2018Apr 13, 2018
