Fortunately, I do think the tide is turning and more people — and employers — are starting to understand that it’s OK to show emotion, vulnerability, joy, silliness and the whole gamut of human experience on social media.
Want to build trust with employees? Stop policing their social media
Ryan Holmes
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In some ways, having an active presence on social media helps a potential employee’s chance of being hired by a company — especially companies looking for digital natives.

How a potential employee curates and portrays their online life can tell so much about the values they have, and this is quite useful in learning more about their personality and how it fits in with a given company culture.