«Craft» and ICO.
How to become an independent craft brewery and attract private investors? The solution — is ICO!
Satoshi Brewery - is a project to create the largest regional craft brewery in the North-West of Russia.
The branch of craft brewing is one of the most popular and demanded areas in Russia. Despite the fact that the United States and European countries have been drinking a variety of crafting varieties for fifteen years, Russia, as always, intercepted the trend with some delay. The Russian consumer in the broadest sense, got acquainted with craft beer only in 2014. To this day, the crafting industry is in the “inception” stage.
From megacities to local cities
In Russia for 3 years, craft beer, has done a very important and courageous journey, attracting more and more lovers. The first «crafts capitals» were Moscow and St. Petersburg, Russia’s largest cities. Following them, craft beer came to the cities with over a million people. And then to regional centers with a population of more than 500 thousand people. «Сraft» became closer to the people. Now the Russians do not need a few hours to tell what “craft beer” differs from industrial beer.
Now, in every city, with a population of more than 250,000 people, there is at least one specialized “craft bar”. Gradually, growing popularity does not keep pace with the quantity of production. Many local breweries are faced with the inability to provide in the right quantity and quality of their craft.
Only quality.
Not every small brewery — is a craft brewery!
Professionalism, quality, stability! — These three definitions should be inherent in absolutely all manufacturers of craft beer. If there are few questions with professionalism, then with quality and even more so with stability, the biggest problem of small breweries. The buyer dictates the rules. To replace the “home” production, comes a completely new approach. The craft industry needs a professional approach, not only in terms of discovering new, amazing recipes, but also a different approach to brewing in general. The technological process should be very pedantic, if you want to produce a solid and good product.
From idea to action
Many projects start with very simple questions. The history of SATOSHI BREWERY was no exception.
It all started with a few questions: “Why should the beer that we buy in stores be exactly this? Why should we like it? Is there an alternative? “
The answer was simple — craft beer. Beer, whose taste is limited only by the imagination of the brewer.
Further acquaintance with craft beer, its history and philosophy led to the desire to brew beer on its own, to create its own craft brewery.
Starting in March 2017, it was possible to form the main backbone of the like-minded team. For more than six months, the idea of selling a small brewery has grown to a high level. Now the project is an average, by European standards, craft brewery with a maximum production volume of 9 million liters per year. The heart of the brewery will be the equipment of the company “Zip Technologies” — general partner of the project.
Independence and blockchain.
The first and main problem of many projects is the search for a source of financing. We were also not an exception. And they passed the way from banks to private local large investors. In the first case, banks require collateral that is much higher than the amount of necessary funds. In the latter — investors wishing to become a part of the founders of the company, significantly infringe upon our interests as founders of the project.
It should be noted that craft brewing is a business of people who are keen and ready to experiment in the interests of their consumers. Accordingly, any restriction, especially associated with the appearance of a new product or from a change in the old one, goes against the essence of craft brewing.
The solution to this issue was ICO. A modern tool of crypto-economics, which allows attracting private investments from around the world. Many private investors can freely invest their money in various promising projects in any sector of the economy. At the same time, attracting investments through ICO does not lead to a blurring of the management function of the company and allows the founders of the project to maximize the realization of the ideas conceived, and investors receive decent dividends.
What is behind the SBL token.
Following the ideology of blockchain — full transparency, there must be a token transparent. To understand its value is very easy. Token is a reflection of the company’s ability to profit and pay dividends. Estimated cost of the project Satoshi Brewery — $ 24 million. Issued tokens — 10 million. Dividing these numbers, the fair value of the token will be $ 2.4.
Sincerely, team “Satoshi Brewery”
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