Lead sourcing as a channel of highly targeted candidates for HRs
Human Resource specialists (let’s call them just HRs) are another type of professionals that depend on leads, which are potential candidates for job openings this time. HR lead sourcing is searching for targeted and high-quality candidates that can fill open vacancies they have in their workflow at the moment.
On the one hand, HRs usually have their own databases of candidates they earned through all the years in this niche, but on the other hand it’s a really limited source of candidates and it’s extremely important to collect and filter new candidates. So basically the lead sourcing for HRs is collecting highly-targeted and relevant candidates for vacancies HR can offer.
What are the possible options for candidate search? Well, there are few, and let’s see their distinctions:
- Private database. That’s a notebook of every HR specialist, where they aggregate all the interesting candidates they ever found, interviewed or just know about. Usually this kind of database contains contact information and some notes. Probably it’s the most trusted source of leads (potential candidates), but it has the huge flaw — it’s as limited as it only can be. If you can’t find a perfect candidate in such database of yours, well, it’s time to search and collect new leads for your notebook.
- Job sites. Oh yeah, that’s a goldmine for most of the HR professionals, as it’s the most relevant and targeted type of candidate source. Basically, HRs just go through published resumes of those who are searching for a new job and offer them the vacancy they have from their side. There are many large job networks such as Indeed.com, CareerBuilder.com or Monster.com, but again here lays the biggest limitation for you as an HR — you are limited by the number of available candidates listed on the job site. This means you are choosing the best available candidates (pay attention to the word AVAILABLE).
- Linkedin. True gold, and I’ll tell you why. Because you are not limited by available candidates — every Linkedin user that fits your targeting is your potential candidate. Of course you need to make an offer good enough to make a person switch the job, but you are not limited by available candidates — you can make almost any person your candidate! More than that, Linkedin is the perfect place for lead sourcing, as many modern lead generation tools, such as Snovio, make it possible to extract contact information of almost any person on Linkedin.
Linkedin for HRs is the answer why lead sourcing is the most efficient way for candidate search. You have an unlimited platform, and you have a powerful tool for searching and collecting the leads.
Now let’s talk about how to search candidates on Linkedin. First off, you should align the search filters with your targeting. Linkedin provides you with quite good targeting options, you can define your search by many parameters — from Geo to any keyword. Let’s see which search parameters are the most important ones for HR lead sourcing:
- Geo — if it’s not a remote position you need to target by Geo
- Industry — less important than profession itself, but still useful
- Current and Previous Companies — that’s an interesting targeting if you wish to hire or hunt a specialist from some big or popular company
- Keyword — that’s the most important targeting filter. Here you can type any skill, profession or specific parameter that is a must for your perfect candidate
By combining all the search parameters you can target and find the perfect candidate on Linkedin! But how do you actually get the contact information for the lead you found? Snovio is the answer — it allows you to extract leads right from the Linkedin search (yes, you read it right). More than that, you can extract contacts, which are email addresses, of candidates from the whole page of search results. Why to extract one if you can extract 10 of them? Snovio builds a list of leads with names, surnames, email addresses, positions, companies, and even photos.
Linkedin, as a platform, in a tandem with Snovio tool makes a perfect mixture for the successful HR candidate sourcing. Work smart and have an awesome day!
