How to Measure the Success of a Youtube Channel
Since Youtube is so valuable as both a traffic source and attracting contributors, we are revealing some tips this week on how to analyse a channel before agreeing to pay for promotional services.
What are the average engagement ratios of a Youtube channel:
- Comments to Views - the average ratio of comments:views is about 0.5–1%. So a video that has generated 1000 views, should have around 10 comments
- Views to Subscribers - around 15–20% is the average amount of views a youtube channel gets from their subscribers
So if a video has lots of views but no comments or if a channel has lots of subscribers but no views, most likely it is fake.
Tools to analyse a Youtube channel:
Are you already suspicious that your found Youtuber could be buying his/her subscribers,views or comments? Use the following tools to make sure:
Socialblade - a great tool which can provide a good amount of insight and analytics
Note: Look for patterns in behaviour and see if you can find something “strange” in them:
Youtube Studio - This one is more for the channel managers themselves, but you can point to it when asking to provide important data like age demographics
Note: Always take the data provided with a grain of salt, especially if in the screenshot you can’t verify which channel the data is from
How much does a video from an influencer cost
So we have covered how to analyse a channel, now for some insights in how much it actually costs to get your project promoted in some of the best crypto related channels.
Generally you should be expecting a fee of around 5000 USD per video, and that’s the lower range of prices. If it feels like the price is too high, you can always inquire about using tokens as a way of payment.
Check out our previous post to find which channels were the best value for money for the projects we have worked on so far.
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