Fundamental content marketing challenges that startups face and how to tackle them
Catalin Zorzini

>>The aim of content is not promotion. It is to educate and nurture relationships which may ultimately lead to conversion.

It’s too right! Unawareness of this fact is the root of the unrealistic expectations.

I think the advice about the content distribution is very useful too, especially for beginners. It helps you gain likes and even shares, but how do you encourage people to comment? That’s the biggest problem we’ve faced. Still no solution..

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