Step 6: First contact with investors
You have your white paper version 1.0 ready, reviewed by your lawyers or legal advisors; your website is on the way. It is about time you need to get feedback on your project. Do not wait for everything to be ready because you can be on the wrong track.
What can you do?
- Do a post on Reddit in a popular community (low chances to get feedback quickly). You need to understand that people are overloaded with information about new ICOs.
- Throw your white paper into a popular community in Telegram (even lowers chances to get feedback that you need but your active and open position can help).
- Get somebody from the industry to review your docs and idea.
- Hire a consultant that will help you get through this stage. Do not ask your relatives. They will not give you the feedback you are looking for (unless they have relative experience).
- Visit blockchain meetups, conferences. Get to know people. Let people learn who you are.
- Help somebody to get feedback.
- Connect with somebody with higher social status in online communities and ask for help.
- Get experts from the industry where you are working on to give you a review.
- Make a presentation and pitch different people. See what they say.
- Meet potential clients/partners/other groups of people who can benefit from your project.
- Do a landing page. Put your offer there. Drive some traffic to get leads from your potential audience. Talk to them.
- Go to a venture fund to get feedback. Ask for advice.
What is your goal?
You need to agree with the community. Your token model, project economy, the idea should be discussed and critically analyzed. If you are looking for a crypto investment or any other investment you should convince people and negotiate with those who can potentially give you money. ICO industry is changing. If you have a good idea and strong team you can get money before the ICO. That is what is happening right now. You can save money on marketing by having the right offer. But first, you have to create it. The better you offer is less money you will spend on marketing.
You need to get a good offer in the end, changes in your whitepaper and website. You can get your first money too during this stage.
Proceed to Step 7: Marketing Materials.
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