10 things to consider when exporting
If the reason you are thinking about shipping containers is the internationalization of your business or you are about to export and want to know more about how to do it properly, here are 10 things to consider when shipping items overseas.
1. Keep your destination in mind
The first thing you have to do is adapt your product to the new market. You may have to make minor changes when it comes to the packaging, the price, or even the product itself.
Consider that perhaps, the competitor’s product has a similar look to yours, or that maybe your product is valued more in the new country and you can increase the price. Also, adapt your communication content to the new market for a better penetration, and I am not only referring to the language. Determine the correct way to communicate to your potential clients. Most of the time, translating is not enough.
2. Define your export strategy
The what, where and why you are exporting to a specific destination must be clear.
Your strategy must consider how to make the most of the data you researched about the country you are about to export to. This will help you decide wisely about your business and see the areas that you have to attack. Be conscious about the product you want to export, be realistic about the market position you want to occupy, the place where your product will be received and its needs. And never forget about the reasons why you are exporting that product to that country.
3. Research, it’s essential!
It is as easy as being informed about what’s going on in the new country you are approaching, your product and its market. This will allow you to make better decisions about your business, save time, money and efforts that will not give you any results. Be wise and look for specific needs and habits in the new market. Finally, keep asking yourself why things are different in the new market; it may also help you in other markets.
4. Think long-term
Go past those initial expectations and gain confidence. Be consistent. It won’t mean a thing if you just strongly attack once, as customers and collaborators won’t remember you. But they will consider you in a more professional way if you gain their confidence and prove the value of your company in a continuous way.
5. Plan the export business as a continuum
If you plan it as a continuum rather than as a point event, you will reach reliability and a more consistent scheme for your company. Exporting is a complicated process and if you do it once, take the chance to build new revenue from it.
6. Keep price variables in mind
Export prices are a conglomeration of many variables. Keep them in mind and make the opportune estimations before you quote your customers. You need to keep many factors in mind (currency, taxes, shipping, etc.).
7. Consider exporting a part of your overall objectives
With this simple key approach, your company will outperform.
8. Count on your suppliers
They are interested because they’re indirectly exporting their products and this assures continuity. Make sure they know that you are doing to expand your company and its reach so they may offer you facilities or put you at the top of their list of important customers.
9. Do not rush
Make sure you have enough resources and do not miss the opportunity when you see the time. Exporting is a very important step for your business so you will have to think twice if you can’t handle it economically.
10. Soak up all the knowledge you can!
Learn about how it works in other countries or for other business partners. Try to find out why your competitors have been making certain decisions, or why things work differently. Maintain good relationships with your industry partners and ask them everything you don’t know. They will be pleased to share their knowledge and you will receive a professional master class from those who really know the market.