When was the last time you felt truly excited about a gift?

I remember once feeling excited about being invited to the movies…those days are gone. I also remember feeling excited about receiving a gift when someone would return from overseas travel, but with Amazon, Netflix and Apple-TV those days are gone. Christmas gifts are somewhat exciting, but they come rather expected and often times I know that I am going to go and exchange most of them after Christmas.

I have realised that what I really value these days is the unexpected gift of time. Time with my family, time with myself, a day off from work or a weekend where I don’t have to work. Those are gifts that I really treasure. It’s interesting how that excitement translates into different services that are available today. I have my own start-up, so these days I have been browsing the jungle of online services that can help me save time. When I travel I use Lyft or Grab and my virtual executive assistant arranges all my travels, coordinates my calendar and meetings as well as handling all my travel expenses.

The other day I read an article stating the following…. In a marketplace of distraction, the company’s products and services that can save you TIME, are going to win…

Yesterday, following the ban of Uber from the City of London a Londoner wrote on his LinkedIn wall…. ‘Am I the only one who seriously needs a taxi today. Or are there 3.5 mio. other in London… Who’s the best alternative to Uber?’ I was amazed by the following and this level of engagement in that message. I spend a lot of time these days figuring out how to write engaging posts on LinkedIn, so I was curious to understand what was going on. What was the root-cause of this level of interest, this level engagement? I mean there must be other taxis in London - and then it struck me… it was time! The lack of time, the loss of time, the gift of time being taken away from busy people in the city of London. Think about it…