weBloc — ICON’s official advertising protocol

4 min readOct 12, 2018

Overview

One of the basis that we should consider in choosing an ICO to invest with is its mission ,vission, the team behind it, how realistic is the project and does it have a potential in the market. Why i woulf recommend this ICO to my friend to invest with ? The answer is simple because of its uniqueness! That is the difference between weBloc and the other ICOs.

What is weBloc Protocol ?

weBloc Protocol is built on ICON network to help advertising systems build their own decentralized advertising system (reduce the part of middle man) so the advertisers can handle to publish their ads at a very reasonable cost while the consumer can get fair values for their participation.

weBloc aims to shift the center of the gravity from advertisers to users in order to create a horizontal and interactive digital advertising ecosystem. We believe that users should be able to expose their needs to products and services and receive them. At the same time, a token economy should be realized in the ecosystem where users can be compensated for their economic value created by user participation.

To achieve this goal, weBloc will provide a protocol that helps the conventional advertising ecosystem move to the tokenized economy ecosystem to the digital advertising market to build the tokenized advertising alliance. With this, users can be compensated for their participation in advertisements naturally and the businesses on the advertisers’ side will increase the efficiency in advertisements.

Features — Tokenized Advertising Alliance

What does weBloc do?

Rewarding economic value for users’ participation : Building participation economy by recognizing the economic value for users who participate in advertisements, returning value that user generated
Reorganizing roles of middleman : Creating a reasonable distribution structure which reflects users’ values, not the one way process relying on advertising costs by middle men.
Creating purpose based ecosystem from cost based ecosystem : Creating a new advertising ecosystem based on each purpose, not distinguishing between advertisers and users based on advertising costs.

Change in the Advertising Market — Decentralized AD Exchange

The weBloc team will form the protocol based on the advertising platform on the weBloc communities, making links with users in the digital advertising ecosystem. And such links will lead to transactions on multiple layers according to user intentions and purposes and develop into services inducing trades between users and advertising platforms based on blockchain.

The advertising ecosystem connected with the weBloc protocol will gradually evolve into a decentralized AD exchange structure. Unlike the existing advertising ecosystem where only advertisers led transactions, all participants can make mutual transactions in the decentralized AD Exchange.

Tokenized Advertising Alliance

weBloc’s first step will be establishing a new participative advertising ecosystem through user participation and the rewards based on participation. The weBloc team has developed a rewarding process compensating users with tokenized value and been running tests.

This process is provided as a form of protocol, and this protocol would provide value for users in the advertising ecosystem.

The protocol we provide gives direct economic compensation by calculating value of participants in advertisements with token, and functions for the strategic partners so that they can tokenize based on blockchain by themselves.