Having been an artist for 16 years, it’s only in the last 2 years I have learned the importance of entrepreneurship. I wish I had learned such skills while I was attending the Music Industry Arts Program in London Ontario in 2001.
Pursuing music was the only thing I could imagine and as I got into my 30’s, I realized the constant uphill battle was eating away at all my other options. I thought about having children, and I understood that wasn’t going to be possible with how my schedule and life were running as a singer. From financial instability to concerts out of town, my whole life revolved around music and nothing else.
Being in a group with 2 others, they started to feel the strain. We decided to take a break and focus on other things. So, I decided to go to school for Innovation and Entrepreneurship and let’s just say — lots of light bulbs went off. Even learning the basics of the Business Model Canvas was a huge help, and something I use with all creatives all the time. Being able to structure my messy way of doing art — was refreshing.
Just a note, when I say creatives I also mean artists.
I am at the final stages of writing my dissertation and I decided to focus on the creative brain. I’ve always had this hunch that creatives have a different way of thinking and processing information but I needed it in facts. Not theory. I wanted to present the inevitable contribution artists make in our world. I want artists to understand their competencies and have the option to communicate their skills and be hired. Sharing my scientific research to back up the immense significance creatives have in our society brings so much confirmation and I intend to leverage this for all creatives I work with.
Mess Hub is about creating a conducive community for artists to thrive. That means understanding their methods of creating, feeling and thinking so artists can flourish, not starve.