Sep 9, 2018 · 1 min read
I appreciate your response — you make great points. One is about the Speedmaster brand and what it stands for, which I agree is getting diluted. The other is about the space exploration heritage. However, are the moon landings something that will appeal to the newer generation of buyers? The recent #speedytuesday limited editions, which are all about social media, and this Hodinkee collaboration (which is an even bigger visual departure from the Moonwatch) are successful attempts to connect with younger collectors based on what they find interesting. Could this be the way forward for Omega?
