What is AIDA? Get to know the strategy and learn how to increase your conversion rate!
What is AIDA? Have you never had contact with this topic? Well, it is an acronym that summarizes the sales process and aims to increase your conversion rate. Imagine having a way to drive the consumer to do the action you want?
The acronym AIDA refers to the words: attention, interest, desire and action.
But do not be too quick: knowing what AIDA is, goes beyond these four words.
In addition to knowing what the consumer profile of your business is, you need to know what path it takes to finally buy your product.
To have a good sales result, you need to know your audience well. But we should not stop there. There is another facilitative way to achieve success.
This is the goal of knowing what AIDA is.
Considered a key part of understanding customer attitudes during the purchase process, the AIDA technique is also widely used in the digital environment.
But before we head into this content, let’s talk a bit about the traffic of your site?
But after all, what is AIDA?
AIDA model, as we have seen so far, is a way of illustrating the main steps of the consumer during the purchase process until arriving at the acquisition.
It describes the basic motivations that make the consumer choose your product or service.
The companies adopt the AIDA method to follow the experience of the consumer during the route of purchase.
The first step is to get the attention (A) of potential customers. The second is to generate interest (I) in them.
The third one aims to transform interest into desire (D). The fourth and last step is concerned with the action (A), ie the purchase.
Being objective, getting to the last step of this process is what really matters to everyone, does not it?
But keep in mind: to get to the action, you have to do a job well done.
Now, to really know what AIDA is and understand each step of the process, we’ll detail each phase in order to increase your conversion rate.
This action serves both for the sale of a product or service, and for the action of downloading an e-book, for example.
