Innovation Case Study: How one of the biggest FMCG’s saved 18% on R&D cost
This customer is one of the biggest FMCGs home care segment leader in India. Customer has presence in 18 countries predominantly in SAARC, ASEAN, MENA regions and also in the U K. It has 15 manufacturing units in China, India, Indonesia, Malaysia and Vietnam and has a state of the art R & D facilities in India and Malaysia.
In today’s era, growth and innovation is highly challenging, as the market has been penetrated with competition from local as well as International FMCG brands. Customer had challenge to improve their soap segment with constraints on price.

The product developed by customer’s R&D team was crumbling when applied, due to improper infusion with the loofah. An alternative solution was sought by the customer that would
· Enhance the end customer experience
· Should be financially viable, without any compromise on the end user experience
See how Ideapoke was able to solve this innovation challenge thereby saving 18% cost on R&D for the customer.
