That’s part of where the problem is. Corporate big data is NEVER simply good, it’s always related to what you are willing to pay for, right now. It always assesses the dirty little secret that you kept hidden away until bigdata stole it. At first it will be harmless, but quite quickly it will turn “corporate”, which equates to evil. Selling you stuff by hook or by crook, rather than doing actual good — pretty simple. Chatbots are an excellent (evil) way of doing this. Be warned.