All Things you Should Know About Sentiment Analysis

All Things you should know About Sentiment Analysis

Sentiment analysis is considered a method for measuring opinions of individuals or even groups. It does not only monitor conversations but also assess language or voice inflections in order to quantify attitudes and emotions, which is associated with a business. It is also commonly known as opinion mining.

How does it work?

More often, it is driven by an algorithm, which can help score every word used with voice inflections. It can help indicate an individual’s feelings about a certain topic. It allows for an objective interpretation of different factors that cannot be measured in a subjective manner. Here are some examples.

  • The amount of frustration in a client’s voice
  • Rate of speech
  • Changes in the stress shown by a person’s speech

In customer service, sentiment analysis can monitor opinions among customer segments, including clients who interact with a team of representatives and those who call a particular issue.

It can also be automated based on a human analysis. In other cases, it is automated with human oversight that gives life to machine learning. Aside from that, it refines algorithms and other processes during the early phases of implementation.


Because of the effectiveness of sentiment analysis, it has been used across a number of applications for many purposes. You can perform it on social media like Twitter to ascertain people’s opinion about a trending issue. With that, companies across the globe employ it to observe brand reputation.

Another application for sentiment analysis is for checking whether call center or customer support is performing well. While keeping a finger on the pulse of your target audience, it is employed for brand monitoring purposes.

Furthermore, it has been utilized by a few administrations and political candidates to monitor opinions about campaign announcement, policy changes, etc. As a result, they can fine-tune their technique and messaging in a way that relates to all constituents.

When it comes to brand reputation, management apps and the latest trends in sentiment analysis help them determine valleys in changes in attitudes about a service. At the end of the day, they can develop their companies that best suits all their client demands.


  • Provides a data whether an employee is effective or not

As an employer, gauging how efficient your people is hard. But thru sentiment analysis, it will be easy and simple. Whatever action you will take in the near future about termination, recruitment, or promotion, it will no longer be a time-consuming and daunting process.

  • Measure how useful your services are

Every business owner wants to have services that are of high value for the targeted market. Measuring the opinion from the clients about a product is a good start. Whatever the results are, strive hard to resolve it. Even though you fail a thousand times, try to be optimistic to thrive in the industry of your choice.

When you do not try sentiment analysis yet, this 207 will be the best. Be proactive and serious about this matter to stand apart from the others.

The author is associated with iDeators, it’s a Data Science training institute based out of mumbai — thane.

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