Merge products and services to maximize your profits.
Just came across this interesting photograph from a September 2014 issue of Harper’s Bazaar. This garment design offers an interesting opportunity for Jewellery Designers to fit in some great necklace collection in the bead shaped cutouts.
This concept has broadly three benefits: -
- Offers a clear differentiation for the product to eliminate small and local competitors,
- Answers the routine dilemma for women — Which Jewellery to wear with which dress?
- Enhances the overall value of the brand and thereby can offer pricing premium for the product manufacturers.
And a very innovative marketing opportunity to sell the complete design as a package #mergingbusinesses, and this can become a trendsetter in the fashion industry. Further this dress can also cater to price conscious buyers by offering the design without jewellery also.
We call it EFFORTLESS INNOVATION ☺
Feel free to contact me at firstname.lastname@example.org for more such path breaking business strategies.