5 Social Media Trends To Expect In 2019
Crowdfunding is as popular as ever, and companies are turning to companies like ours (Ideazon) to help boost their crowdfunding campaigns. Social media plays a major role with any crowdfunding project, so staying up on the latest trends is extremely important. With 2019 just kicking off, here is a look at five trends to expect this year in social media.
Long Form Is In
There used to be a time in which companies could get by with SEO strategies that included nothing more than a bunch of nonsense that barely resembled an actual article. With search engines smarter than ever, longer, more in-depth content is in. This goes for posts on social media, blogs, and other websites. There is no set word count, but more and more people are feeling as though articles need to be closer to 1000 words for the most part, or beyond.
Of course, long form only really matters if the content is valuable. A lot of companies are making sure to put in that extra bit of effort. Quality over quantity is a real thing now in search engine optimization and with social media algorithms.
Video Is King
Video has been trending for a while, and that won’t be slowing down at all in 2019. It is easy to put videos together for social media posts, and viewers seem to really engage with said videos. It helps increase not only traffic, but sales as well.
Perhaps the best thing about video is that it puts a face and a voice to a business as they try to have success. If written word is the only way people know about a business, it will never get that same sort of engagement. Most people will find a face and a voice to be the best way to really get to know what a company is actually about. It is easy to tell how passionate the company is, how trustworthy they can be, and more.
Stories Are More Important Than Ever
Most people were not really sure what to make of videos that disappear when they first became popular a few years ago. These days, Snapchat, Instagram, Facebook and more have found ways to make stories a big part of social media.
The videos and slideshows disappear after 24 hours, but more and more people are picking up the habit of checking their stories every single day. They are quick and easy to view at any time with practically no time commitment. By getting just that little bit of engagement, companies can really benefit.
LinkedIn: The Most Trusted Social Network
Just about every major social network has suffered through some sort of controversy, except for LinkedIn. It has always stayed true to its roots as a professional network geared towards professionals. That doesn’t mean that it can’t be used for crowdfunding projects and business growth like Facebook, Instagram, YouTube, and more.
Businesses have to be creative, but LinkedIn is a powerful network that can really help certain niches. As long as companies present themselves professionally, it can be very beneficial.
Finding Trust In Groups
People are more skeptical than ever when it comes to general social media trends. There are so many ways it can be influenced or skewed that some people simply don’t care. In fact, people are becoming more and more engaged in smaller social groups online that might be closed to the general public. It is much harder for businesses to break through and gain that trust, but if they can, it really pays off.
Closed groups are most popular on Facebook. Think about groups for first-time moms, travelers, local city groups, and more. An endorsement in a closed group like this is worth a lot, especially when engagement is high across the board.