CASE STUDY : REAL-TIME TV AD TRIGGERED EVENT BASED CROSS-CHANNEL SYNCHRONIZED MARKETING — TV Ads Triggering Re-Targeted Social & Mobile Video Advertising for HIGHER ROI!
PROBLEM: Media Agency clients had saturated digital
spend but were hesitant to buy on TV — Due to lack of data:
Unknown air-times, delayed reports and inherent lack of
transparency
SOLUTION: Introduced hyper-targeted synchronized crosschannel
marketing TV campaigns, powered ONLY via
transparent real-time video verified real-time reporting.
Real Time frame by frame detection 24/7/365 across 120+
Channels and a set of 50 client creatives designed to target
different demographics — Powering event based crosschannel
marketing from TV to Social Media and digital
marketing channels.

RESULTS: Real-time data-driven marketing with instant analysis & re-targeting on social/digital marketing channels leading to maximized ROI — Lift of 20% in downloads and 16% in usage over the baseline week over week!

verified real-time ad airings and the client’s
Key performance Indicators (KPIs) — Web
traffic, social activity, downloads, app usage,
in-app purchase etc.
Where the —RED CIRCLES = Client TV Ad Airings. The TEAL CIRCLES = Ads that created “lift” or a spike in activity — downloads or a higher app store ranking. Further, Highlighted by the TEAL ARROWS: Lift seen shortly after an Ad airing demonstrates the organic impact of TV but also the impact of synchronized cross-channel re-targeting and could only be executed in real-time via IDenTV’s real-time analytics.
