iDesign 2015 CX Field Research Spans 6 Countries

The future of retail isn’t about selling, it’s about creating an experience. At iDesign, our team of trendspotters will save you time, by guiding you to the latest, most innovative spaces and technologies that you might otherwise miss. We gain insights through extensive research and experience in the field to push our understanding of what’s coming next even further into the future.

The Siam Center in Bangkok has won numerous awards for design innovation

In October 2015, we sent our team of service designers to 6 innovation hot spots around the world to research both the latest interactive technologies and retail design trends. These hot spots have been selected the World’s 5 Best-designed Retail Centers by International Council of Shopping Centers. Siam center in Bangkok won the Gold Award by the Asia Pacific Shopping Center Awards for its innovative new design. It was the biggest collaborative initiative in retail development ever undertaken in Thailand.

The Siam Shopping Center is more like an art gallery with unique installations

Siam Center is one of the first lifestyle destinations in the world to pioneer a revolutionary new retail concept that involved collaboration between retail developers, retailers, and brand owners to create a consistent visual identity in the entire venue as well as concept shops which are all aligned with Siam Center’s distinctive look and mood.

“The Hidden Lab” installation featured at the Siam Center in Bangkok

That collaboration even extended to presenting visitors with a single promise: that, regardless of whichever store or restaurant they visited at Siam Center, they would experience something revolutionary and unexpected.“

A cool standing touch vertical kiosk design that matches the theme of the area

Siam Center is the evolution of retailing, which is no longer just about retailing, but about providing extraordinary experiences in an arena where people can be inspired, excited and entertained.

Unique use of digital signage uses video to change the face of the mannequins

After Siam Center introduced its award-winning design and concept, it has measured significant increases in visitors, in the number of visitors actually shopping, and in the average spending by each visitor. Beyond that, the average spending by shoppers has more than doubled and is now at almost Bht 3,000 per shopper, per visit. This reflects the success of the collaboration between retailers, brand owners and Siam Piwat to excite and inspire visitors, -Mrs. Chadatip

The Marina Bay Sands Hotel and Shopping Center as seen from the gardens

Our research also brought us to Singapore’s Marina Bay Sands, winner of over 40 awards and the 2015 UFI Sustainable Development Award. Marina Bay Sands is a high-density, mixed-use integrated resort that brings together a 2,560-room hotel, convention center, shopping and dining, theaters, museum, and a casino across the water from Singapore’s Central Business District. The Shoppes at Marina Bay Sands– includes over 74,322 square meters (800,000 square feet) of retail and restaurant space.

Inside the Mall at Marina Bay Sands Hotel features the biggest luxury brands

Over 30 Interactive Directory Kiosk are strategically placed throughout Marina Bay Sands Hotel and Shopping areas providing an excellent UX/UI experience that merges the resort information with retail advertising and wayfinding.

A modern 42″ Kiosk used for information, advertising and wayfinding

Our Next destination was the Pavilion in Kuala Lumpur, Malaysia. Since its launch, KL Pavilion’s unique vision of shopping experience, superior architecture design and excellent property management has won more than 20 major international and domestic awards, including the World’s Best Retail Center (Retail) for Asia Pacific, and the Award for Outstanding Achievement (Shopping Mall Category).

The Pavilion in KL as seen from the front in times square Malaysia

KL Pavilion is an integrated development that includes a 19-storey signature office tower, 200-room luxury hotel and a world-class shopping center with 450 retail stores featuring some of the most desired brands in the world in its themed precincts. Pavilion features sleek, ultra-modern street front stores and has 127,774 sq meter in net retail space.

A promotional transparent glass touch kiosk/refrigerator by Shiseido

This refrigerator by Shiseido projects a hologram onto the transparent glass door enabling a touch interface. They use this as promotion to collect email addresses and give away water and free promotional gifts.

Mirrored Kiosk has sleek UX/UI to take photos of guests and gather emails

From our field research across 6 East Asia countries including the Worlds Top retail destinations from Japan, Malaysia, Singapore, Taiwan, Thailand and Korea, it is clear that the use of one or more technologies such as interactive storefronts, digital signage, video walls, magic mirrors, touch verticals, and holographic displays are merging the digital with the physical and keeping the brick and mortar a high-traffic destination.

Huge LED digital signage over one of the many lounge areas at Siam Center

By examining the core characteristics of a modern shopping experience and the ways in which some retailers are making the most of it, these findings can be adapted for use by any brand. In-store experiences are the ultimate opportunity for retailers to provide shoppers with memorable, engaging interactions that drive customer loyalty and increase lifetime value. Winning retailers are capitalizing on this opportunity in the market by investing in people and technology that work together to enhance the in-store shopping experience.

Digital LED pillars show ads in the entrance of the Siam Center in Bangkok

Today, there are incredible technologies that can help retailers measure their efforts in a retail store. Retailers can reap the revenue benefits of omni-channel shopping, but only if they know how to attract and connect with these highly desirable consumers. Doing so requires a deep knowledge of how these shoppers behave. It also requires structuring the company to be able to act on these insights.

Large video walls are prevalent in retail stores and mall spaces all across Asia

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