Why You Need A Website
As a business owner, you already know that it’s imperative to invest in yourself. They always say that you have to spend money in order to make it, right? The real struggle lies in deciding which investments are going to get you the most return, the most sales, and the most customer interaction. In the past, businesses used their money to buy newspaper ad space or send out discount postcards that ended up in the trashcan more than getting them sales. While those things may have garnered clientele for them in the past, it is undeniable that is no longer the case.
If you want an investment that is going to guarantee you look credible, reliable, and truly showcase what your business has to offer, you should really put your money into one simple thing…A WEBSITE.
Having your name online is not only a huge benefit, but a necessity to keeping your business alive. Most people find their contractors, their painters, their babysitters, even their dog walkers online! They type their needs into Google and if your name doesn’t pop up, why would they choose you? How would they know you exist at all?
Your website acts as an online window into your business. It showcases your attitude, your personality, and your services to a massive group of individuals who may be looking to choose the right person for their particular project. If you offer a product, it can be a place where you make more sales. If you offer a service, it can be a place where you present package options to potential customers. If you’re a photographer or an artist, it can be a portfolio of your work that people can access wherever they may be.
Another huge perk to having a website is that it never closes. Your storefront may not be open after 10 p.m., but when Jim from down the street realizes he needed to buy a cake for his wife’s birthday tomorrow night, he can hop on at midnight and see what time you open. No need to answer the phone or man the fort 24/7 to give people the access and answers they need when you have a website.
A site also gives your business access to people all over the world. You may feel like your small business is most successful locally, but imagine the reach you have through the internet! As long as you’re online, people from two cities over can still find your store. Tourists from across the pond can decide they want to take a vacation to try your novelty food. A mother from New York may be looking for the perfect cake for her daughter’s wedding in California. Never underestimate a consumer’s desire to consume. If they want it enough and you’ve created a way for them to get it — via ecommerce, worldwide shipping, etc. — they are going to find a way to get it.
A website is an investment that helps gain new customers that you never may have been able to reach prior. Don’t miss the opportunity to speak with them — take the important step toward having your own unique part of the internet!