SEO describes a collection of tools and best practices used to help your website rank higher in search engine results. SEO helps to drive more website traffic and, potentially, more sales in the process. For your website to gain more organic, or un-paid, traffic from the search engine results page, the search engines must crawl, or scan, through different websites to gain a clearer understanding of what your site is about. They pick up on distinct keywords, links, and other important content to familiarize themselves with your website.
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