All over the world, today, we are celebrating and cherishing women around us and the very thread of womanhood. As business drivers who identify as women, we often wonder what it means to make business women-centric. But, let’s first break down what being women-centric might mean! For us, It is tapping into the feminine…

One year ago, two people with a dream took a step towards realising them when they registered Idiom Circular Services, the new avatar of the legacy that Idiom Design and Tesseract has built over the last 35+ years. The new dream is built on the foundations laid by Jacob Mathew…

In this world plagued with a pandemic, the looming consequences of years of planet negative actions, wealth inequality, and so many more challenges, it is pertinent to ask some questions and question the way businesses are being built. How might businesses make a difference? How might business build for a future that…

Everybody starts somewhere. Every year, young designers, fresh out of school, enter the world of professional design; A landscape that is vast and fluid, unfailingly vague and fraught with existential dilemmas, as is the permanent nature of every designer’s journey. …

An interview with Jacob Mathew, Co-Founder and Principal Consultant, Idiom Design & Consulting Ltd. How has design and its role evolved over time in the industry? If you had to put it in a nutshell, 30 or so years since you started out, how would you say that the role has changed or evolved? I think when I started off, it was really about how design could add value to what business does. In fact, in 1985, when we started Tesseract, we defined our purpose, mission, vision — the focus…

Aren’t honest open conversations just the best thing ever? They have the ability to open a new window in one’s brain and inspire to reflect and see things in fresh unpredictable ways. And if such a conversation is with your consumer, then you literally have been handed a magic key…

We have often witnessed clients who come forward for ‘branding’ their product or organisation. For most people among them, we share details of what the exercise entails, the purpose, benefits, scope of the exercise and commercials associated. The most prompt response is “I just want a logo”. …