How has design and its role evolved over time in the industry? If you had to put it in a nutshell, 30 or so years since you started out, how would you say that the role has changed or evolved?

I think when I started off, it was really about how design could add value to what business does. In fact, in 1985, when we started Tesseract, we defined our purpose, mission, vision — the focus…

Idiom Design

Multidisciplinary Design Company

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