What Apple’s Embrace of Adblock Technology Means for Digital Marketers

With Adblock usage exploding, organic advertising through social media, apps, and website traffic holds the key to the future of mobile marketing.

Is this the next Mobilegeddon?

Apple and Google have each announced major changes that will affect where and how digital ads can be displayed. Apple is building support for the Adblock extension into the native iOS browser, and Google is replacing Flash ads with HTML5 in Chrome.

Adblock usage has risen sharply in the last year, and with iPhones supporting the extension as well, a significant swath of the mobile advertising market may soon go dry.

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Say it isn’t so. Why is Apple doing this?

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